First of all, let me thank you for venturing all the way here into the in-depth about me page.. you brave brave soul.

Starting from the beginning

I was born in … no, i’m joking. Let’s not go that far back.

I completed my studies in International Development studies and Psychology. My passion for understanding people and exploring different cultures led me to this path.

Early in my career, I took on internships in countries like Bolivia and Nicaragua. It was during this time that I realized I lacked the technical skills needed to make a tangible impact in the communities I wanted to serve. Feeling ineffective was not something I could tolerate; I craved the ability to contribute meaningfully.

Amidst my work with non-profit organizations, I discovered a need in communications. I took charge of web redesign projects, crafted content strategies, and dabbled in email marketing. This exposure eventually led me to the dynamic world of web agencies, where I felt an instant connection and fell in love.

The World Of Web Agencies

Entering the world of web agencies was a whirlwind of excitement—a fast-paced environment brimming with innovation and the opportunity to collaborate with immensely talented individuals. As a project manager in this dynamic setting, I navigated through a spectrum of projects, ranging from designing websites for restaurants to spearheading university rebranding initiatives and even delving into the realm of AR/VR games for children.

Yet, amidst this diversity and excitement, my insatiable desire to be genuinely useful resurfaced. I yearned to delve deeper into strategy, to develop a profound understanding of our users, and to create projects that resonated with them on a profound level. This quest ultimately led me to UX design, where I could seamlessly blend my inquisitiveness, interpersonal skills, and fervor for crafting impactful experiences.

Me as a UX designer

My journey as a UX designer within agencies has been a rich tapestry of diverse projects. Some demanded innovative thinking, others presented intricate puzzles to solve, while some delved deep into the realms of research. Through this varied experience, I unearthed my true passions:

I'm drawn to projects that bring me face-to-face with users. Engaging with people, understanding their narratives, and weaving their experiences and needs into the product energizes me.

Research-driven projects are my forte. I'm the person who immerses in reading, annotating, and distilling complex information into digestible insights. I thrive on simplifying the intricate and making information accessible.

Innovative projects ignite my creativity. I love opportunities to push boundaries, think beyond conventions, and craft exceptional products that stand out.

Let’s finish on a few frequently asked questions that might still be whirling around in your head.

  • While not directly related to my professional portfolio, I find that sharing these little insights allows a glimpse into my personality. As a UX designer, I understand the importance of meaningful interactions and continuous learning. Incorporating these personal tidbits feels like a subtle yet meaningful way to connect with others and share a part of myself.

  • Alright, here's a bit about me: I'm a doodler, a passionate collector of dragon books, and an avid long-distance runner, cyclist, and hiker. Additionally, I enjoy baking and pawn ng of the homemade treats to friends and neighbors.

  • Over the past four years, I've thrived in remote work environments. As a self-starter, I'm always eager to discover the next challenge. Whether I'm working independently or collaborating with teammates, I'm equally adept at both. I enjoy engaging in quick discussions or bouncing ideas off each other to foster creativity and innovation.

  • My approach to UX research is a blend of structured methodology and creative exploration. I begin by defining clear research goals and objectives, ensuring that every step aligns with the project's vision. This might involve conducting user interviews, surveys, or usability testing to gather actionable insights.

    Flexibility is key; I adapt my research methods based on project requirements and iterate as needed to refine our understanding continually. Collaboration is also central to my approach—I involve stakeholders and team members throughout the process to ensure a holistic perspective and foster a culture of user-centered design.

  • I employ a structured yet adaptable approach in my UX research endeavors. Initially, I collect data using diverse methods such as user interviews, surveys, and usability testing. Upon gathering this data, my first step involves a meticulous review to identify emerging patterns, trends, and potential biases. This critical analysis is vital for counter-testing assumptions and refining the research process.

    Subsequently, I undertake a comprehensive analysis, comparing data from users with my initial research and hypotheses. This comparative study helps prioritize key insights crucial for shaping the project's next phases effectively.

    Continual iteration and refinement form the cornerstone of my methodology. I regularly revisit insights, seek feedback from both users and stakeholders, and fine-tune strategies accordingly. This ensures that our designs not only prioritize user needs but also align seamlessly with business objectives and current market trends.

    Maintaining active collaboration with my team is paramount throughout this process. To facilitate this, I create succinct "interview cards" summarizing key learnings and insights, keeping everyone informed and engaged in the project's evolution.